Portrait of Hayet Graham - Founder of Nomade LX

We are thrilled to have crossed paths with the incredibly inspiring Hayet Graham in Lisbon, the creative force behind Nomade LX—a haven of decor delights. She graciously opened the door to her world, unveiling the artisans and brands she closely collaborates with. Join us in uncovering her fascinating journey!

1. Can you introduce yourself?

My name is Hayet, and I am the founder of Nomade LX, a decoration boutique located in the Campo de Ourique neighborhood in Lisbon. I represent Portuguese artisans such as DE RAIZ Design, João Maria Bernardino, re.SK8, who create unique pieces for Nomade LX. I also showcase some brands that I deeply appreciate, like Casa Bohemia Algarve, Saudade Design, WEWOOD, 727 Sailbags, Gervasoni and Caravane for which I am the sole representative in Lisbon, among many others.

2. What brought you here (your professional background, education, events...)?

I've had multiple careers, starting with cinema and later moving into publishing. I lived in the United States for 10 years, followed by 10 years in Toulouse and London, where I created a magazine called "Artisan London." During that time, I interviewed artisans about their professional journeys and sources of inspiration. I also trained at the Prince’s Foundation School of Traditional Arts, gaining hands-on experience in various disciplines, from calligraphy to Indian miniature painting, geometry, and zellige tile fabrication. This experience led me to understand the challenges artisans face in balancing creative work with the necessary commercial/marketing aspects. Thus, the idea of a physical space to showcase their creations was born.

3. So, is that how the idea of Nomade LX originated?

Yes, but it was a lengthy process. I was in London when the idea of sharing my passion for these artisans started to take shape. While interviewing artists there, I envisioned exhibiting their work in my own gallery. However, finding affordable commercial space in London is challenging, so the project continued to mature until I arrived in Portugal.

Nomade LX boutique

4. Where does the name of your shop come from?

Our parents had the same job throughout their lives, but our generation tends to change careers and countries several times. We are, in essence, nomads – hence the name of the boutique. Personally, I am a nomad at heart. I believe in making a home in any city worldwide, embodying a blend of all our life experiences.

5. What guides your choices in the artisans you exhibit?

I don't have a strict selection criteria; it's truly based on personal preference. Having been immersed in a world of culture, literature, and art, taste is my guiding factor. Functionality and environmental impact are also essential considerations. I select creations based on affection, and for collaborations, I rely heavily on instinct initially and then the encounter with the artisan. I enjoy providing a direction and letting them develop their creative processes. Artists cannot be tamed!

Nomade LX boutique

6. What were your biggest challenges in opening this boutique?

My main challenge is that my boutique is niche. In Lisbon, there is A Vida Portuguesa, showcasing traditional Portuguese craftsmanship, and Portugal Manual, which allows older artisans to create more contemporary and modern pieces. However, it's challenging to find Portuguese craftsmanship revalued for being both modern, aesthetic, and functional. Nomade LX is an ethnic-chic, BoHo, artisanal niche concept, which is still evolving here, and it takes time for the public to adapt to it.

7. Where do you find inspiration?

I've always loved decoration. I find inspiration everywhere – in nature, my readings, someone catching my eye on the street, magazines, exhibitions. Surrounding oneself with beauty is what keeps one constantly inspired.

Hayet Graham in Nomade LX boutique

8. Are there any material(s) that particularly speak to you/that you prioritize in the creations you exhibit? Why?

I love materials in general; I don't favor one specifically. For me, the key is that it's natural (wood, stone, clay, textiles, and plant fibers). I don't prioritize a particular material because the selection in the boutique comes from my encounters with artisans/artists. If I like what the material becomes in their hands, then I'll feature that material in the store until the next collaboration or selection.

9. What are your favorite places in Lisbon?

I never tire of looking at the Tagus River and enjoying the sea breeze. I really like Praça das Amoreiras, where it's nice to have a fresh orange juice on sunny days. I enjoy strolling through the streets of Lisbon when I have free time, and I never miss stopping by Palavra de Viajante bookstore, satisfying my nomadic wanderlust.